nature, selected · sense, studied · scent, composed

Beauty belongs here.

Rooted in the extraordinary Cape Floristic Kingdom, our fragrance story begins with distinctive botanicals found nowhere else on earth, then reaches across Africa and around the world for exceptional natural materials. Essential oils and natural aromatics offer a different approach to conventional mass-market fragrance - nuanced, evolving and made to delight.

Eau de Toilette Spray 50 mlPerfume Oil Roller 10 mlEau de Toilette Discovery spray 5 ml
AVIXIA Eau de Parfum, 50 ml, in amber glass with a black cap and gold lettering
south african ingenuity

Born at the Cape. Rooted in Fynbos. Open to the world.

South African by origin, created with extraordinary botanicals from the Cape, across Africa and around the world. Our fragrances unfold on the skin - nuanced, evolving and distinctly your own.

BOTANICAL INTELLIGENCE

Chosen for character

Essential oils and distinctive botanicals, including those from Africa, selected for their depth, warmth and individuality.

NEUROASTHETICS

Tested with purpose

Guided by the science of neuroaesthetics, each composition is carefully refined for sensory and emotional balance - considering not only how it smells, but how it feels to wear.

THE ART OF PERFUMERY

Crafted with care

Each fragrance unfolds in layers, from its first impression through its heart to the notes that linger on the skin.

AVIXIA Eau de Toilette 50 ml beside a 10 ml perfume oil roll-on, both in amber glass with gold lettering
Aura Spray + Pulse Oil

One signature, worn two ways.

THE FRAGRANCE DUO - enjoy the 50 ml Eau de Toilette for the day, plus 10 ml perfume oil to intensify your own unique scent. THE DISCOVERY STARTER SET - presents all four fragrances in 5 ml Eau de Toilette sprays - for you to test and choose your favourites, or carry in your handbag.

The African botanicals

Present, never loud.

African botanicals can be remarkably potent, so we use them with restraint - adding a distinctive sense of place and character without ever overpowering the fragrance.

African immortelle
Helichrysum odoratissimum
Known locally as imphepho and traditionally burnt as protective ritual incense smoke. Herbaceous and honeyed, with a warm, tea-like character.
Buchu betulina
Agathosma betulina
Fresh, green and earthy, with the wild aromatic character of Cape fynbos. It brings a distinctive sense of the Cape landscape to the fragrance - deep, grounding and beautifully untamed.
Cape chamomile
Eriocephalus punctulatus
Soft, herbaceous and gently sweet, Cape chamomile carries the aromatic character of the Cape fynbos landscape, bringing warmth, softness and a subtle wildness to the fragrance.
African rose geranium
Pelargonium graveolens
Rosy, green and beautifully fresh, African rose geranium brings the scent of sun-warmed leaves and aromatic landscapes, adding a bright floral freshness with a distinctly African character.
Leleshwa
Tarchonanthus camphoratus
Wild and aromatic, Leleshwa brings woody, herbaceous freshness with a cool, clean edge - a distinctive botanical expression of the East African landscape.
Kraakbos
Pteronia incana
Wild, green and gently resinous, capturing the aromatic character of the South African landscape, adding an earthy warmth that sits beautifully beneath softer florals.
Katafray
Cedrelopsis grevei
Warm, dry and quietly woody, Katafray carries the character of Madagascar’s wild landscapes, adding an earthy, understated depth to the fragrance.
The AVIXIA collection

One design. Many possibilities.

From individual pieces to gift collections, everything is designed to belong together - to give, to keep, and to become part of a ritual that is entirely your own.

Aura + Pulse box holding a 50 ml Eau de Toilette and a 10 ml perfume oil
Aura spray + Pulse roller oil Box SetSet of 50 ml Eau de Toilette spray + 10 ml Perfume Oil Roller
Discovery box holding four black 5 ml AURA fragrance tubes
all four fragrances Discovery Box Set4 × 5 ml Eau de Toilete - AURA SPRAY - fragrances
Gloss lip collection box holding four 15 ml tins: Rose, Unscented, Herbal and Green Tea
Conditioning Gloss Lip Collection4 × glossy natural, long-lasting conditioning lip balms
Night lip collection box holding four 15 ml jars in rose, sand, mauve and olive
Overnight Lip Treatment Collection4 × luxuriously rejuvenating overnight lip treatments
Luma Rose AURA 5 ml roll-on beside its black cardboard travel tube
Individual 5 ml AURAIn a reusable protective travel tube
Peptide Renewal Serum, 30 ml, in an amber dropper bottle beside its black cardboard tube
Individual SerumPeptide Renewal Serum, 30 ml, in a reusable protective tube
Serum duo box holding Peptide Renewal and Radiance Repair serums, 30 ml each
Serum Duo BoxRENEW and SMOOTH with peptides, for fadiance and repair, 30 ml each
Black AVIXIA gift box with an embossed outline of Africa and the words Nature lives in you
The AVIXIA CollectionNature lives in you
AVIXIA Eau de Toilette 50 ml beside a 10 ml perfume oil roll-on, both in amber glass with gold lettering
TARGETED SKINCARE

Intelligent actives, beautifully focused.

RENEW - Copper peptides + glycerine for hydration, rejuvenation and regeneration. SMOOTH - Anti-wrinkle peptides + hibiscus for plumper, smoother-looking skin. Both enhanced with B11 technology.

Lips

Four for day. Four for night. One beautiful lip ritual.

Natural glosses bring colour, flavour and conditioning to the day. Overnight treatments deliver richer care while you sleep - each with its own character and purpose.

Four gloss tins in Rose, Unscented, Herbal and Green Tea, 15 ml each
natural GlossStrawberry, Unscented, Herbal, Bronzer · 10 ml each
Four night treatment jars in Rose, Unscented, Herbal and Green Tea, 15 ml each
overNight TreatmentRapid Relief, Hydration, Repair, Antioxidant · 15 ml each
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