SERUMS

CONCENTRATED BEAUTY. INTELLIGENTLY DELIVERED.

A serum is where skincare becomes more focused.

Lightweight yet concentrated, AVIXIA serums are designed to sit beneath your moisturiser, delivering carefully selected botanical and functional ingredients directly into your daily skincare ritual.

But ours have something more.

At the heart of our serum formulations is B11 Micro-Technology — our proprietary processing and delivery technology, developed to optimise the incorporation and availability of selected botanical and mineral ingredients within our formulations.

The result is skincare that feels beautifully light on the skin while delivering a sophisticated concentration of ingredients chosen to support hydration, resilience, radiance and the appearance of healthy skin.

WHAT'S INSIDE MATTERS

We formulate with purpose. Every ingredient has a reason for being there.

PEPTIDES
Small chains of amino acids that play an important role in modern skincare. Selected peptides can help support the appearance of firmer, smoother and more resilient skin, making them particularly valuable in formulations created for mature or stressed skin.

ALGINATES
Derived from brown seaweed, alginates are exceptional moisture binders. They help create a delicate moisture-retaining layer on the skin, contributing to the distinctive feel of our serums while supporting hydration and the skin barrier.

BOTANICAL EXTRACTS
Chamomile, hibiscus, beetroot, strawberry and other plant extracts bring naturally occurring antioxidants and an extraordinary spectrum of botanical compounds to our formulations.

Chosen according to the purpose of each serum, they can contribute soothing, hydrating, conditioning and brightening properties while helping protect the skin from everyday environmental stressors.

ESSENTIAL OILS
Helichrysum. Myrrh. Lavender. Rose. Tea tree.

Essential oils are far more than fragrance ingredients in AVIXIA formulations. We select them for their individual aromatic and cosmetic properties, creating another meeting point between effective skincare and the sensory experience of plants.

Their aroma matters too.

Because skincare isn't experienced by the skin alone.

AROMATIC BOTANICAL EXTRACTS
Our interest in the relationship between skin, senses and emotion has led us to explore aromatic plant extracts as part of a more holistic approach to formulation.

This is where the emerging field of psychodermatology becomes particularly interesting: recognising the relationship between psychological wellbeing, stress and the skin.

Rather than treating fragrance as an afterthought, we consider the sensory experience of a formulation alongside its cosmetic function — creating skincare that feels as considered emotionally as it is physically.

PRECIOUS PLANT OILS
Jojoba, baobab, coconut, olive, grapeseed and squalane provide lipids that condition and soften the skin while helping support its natural moisture barrier.

Selected for their different fatty-acid profiles and sensory qualities, they give our serums nourishment without the heaviness traditionally associated with facial oils.

NATURE × TECHNOLOGY

AVIXIA serums bring together two worlds that don't need to be opposites.

Botanical knowledge and modern formulation.
Natural ingredients and intelligent delivery.
Performance and pleasure.
Science and ritual.

Our formulations combine carefully selected ingredients from Africa and around the world with B11 Micro-Technology, creating concentrated skincare designed to work beautifully within your everyday routine.

Apply your serum to clean skin before moisturising and allow a few moments for it to settle.

Then let the rest of your ritual follow.

AVIXIA
Ingenious Africa.